#PowerPlay: How to Build a Brand
JAYSON WALLER UNLEASHED
Jayson Waller
4.4 • 649 Ratings
🗓️ 4 August 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Today on the show we’re continuing our Power Play series, where Jayson gives you advice on the different aspects of life and business to help you become a top dog! Today Jayson talks about how to build a successful long lasting brand.
Jayson discusses what he and his company went through while creating a new brand for themselves, and the struggles that come along with it, and why he’s so excited for the new direction. He also talks about some other brands and why they’ve been so successful.
Highlights:
- Promote yourself enough that the people around you get annoyed
- Focus on the people that believe in you
- The three rules for building a successful brand internally
- Story of creating a new brand for Pink Energy
- Don’t feed into the hate, focus on helping the customer instead
- Figure out your company’s focus
- Create a 40 second elevator pitch
- You have to be all in on your brand
- What is your brand’s mission?
- And much more…
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True Underdog is a Top 3 Entrepreneurship podcast on Apple hosted by Jayson Waller, CEO of Pink Energy, one of the fastest-growing private companies in the USA, and his high-profile guests share motivational tips, inspiring stories, and business-building lessons to help each listener grow in their entrepreneurial journey.
Reach out to Jayson directly at: Jayson@trueunderdog.com
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Transcript
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| 0:00.0 | Jason Waller here, True Underdog podcast and YouTube channel. |
| 0:03.8 | Listen, make sure you subscribe today. |
| 0:05.7 | You can go to IHeartRadio, Spotify, Apple Podcast. |
| 0:09.4 | You can go to our YouTube channel, True Underdog, or you can visit trueunderdog.com and subscribe to all of it. |
| 0:15.1 | Damn, damn, true underdog. |
| 0:18.3 | Damn, they unleash the power with him. |
| 0:21.4 | Damn. |
| 0:25.9 | I'm Jason Waller here with the True Underdog podcast, and I've got a solo episode here that I am super excited to talk about. |
| 0:32.6 | It's one of my favorite things to do, and it's one of my favorite things to overcome because I have struggles in this sometimes, too, and is how to build your brand, and not the first time you build your brand, but what about if your brand struggles and gets blemishes? How do you overcome that? How do you re-build your brand? And that's something I really want to talk about in today's show. Your brand is the backbone of your company. You are your brand. You know, everything you represent and |
| 0:55.6 | that you believe in and that you see and that you feel, that is your brand. That is what you carry. |
| 1:01.3 | That is what your employees see. That is what your customers see. That is what everybody will see when |
| 1:05.4 | they think of your company name and or yourself. Maybe you're an individual, you're an influencer. |
| 1:10.2 | You know, your name, your physicality, your human self is the brand. Maybe you're an individual, you're an influencer, your name, your physicality, |
| 1:12.5 | your human self is the brand, then you've always got to be on point, you know, what you look like, |
| 1:17.5 | how you smile, what you're bringing to the table, promoting yourself. I always say promote yourself |
| 1:21.4 | so much that people that know you get annoyed. They're like, dude, can you quit posting stuff? |
| 1:26.3 | Can you stop like this is annoying me? You want to make sure that you are doing everything you've got to do to always think |
| 1:34.5 | positive. And we all make mistakes, right? You know, so many companies are building a brand the wrong |
| 1:38.5 | way. And because of that, they're missing on so many potential customers. So whether you're an |
| 1:42.6 | influencer or you're a small business |
| 1:44.4 | or you're a big business, brand building is about building credibility, right? You want people to |
| 1:50.6 | understand what your why is, what your services, how it's going to benefit them, who you are, |
... |
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