Powered by Kombucha | Daina Trout
Good Life Project
Jonathan Fields / Acast
4.5 • 3.4K Ratings
🗓️ 31 March 2020
⏱️ 68 minutes
🧾️ Download transcript
Summary
Daina Trout thought she was starting a hair-growth company with her husband and best friend, before pivoting to become Health-Ade Kombucha, a national brand that is sold at 30,000 grocery stores and health food markets nationwide. In 2017, Food & Wine named Trout one of the most innovative women in food & drink and in early 2018 Create & Cultivate featured her in its C&C 100 list, celebrating 100 women who are masters of their field. In 2019, Daina was included on Inc’s Female Founder 100 list and was also named BevNet’s Person Of The Year.
You can find Daina Trout at: Website | Instagram
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Transcript
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| 0:00.0 | My guest today, Donna Trout, got her master's degrees in both nutrition and public health |
| 0:11.4 | at Tufts, a B S from Georgetown, and then took this kind of funny left turn. |
| 0:17.0 | She co-founded what eventually became Health Aid Kombucha in 2012, along with her husband |
| 0:23.1 | Justin Trout and her best friend, Vanessa Du. |
| 0:26.4 | Since the beginning, the trio has been committed to brewing the best tasting super high quality |
| 0:31.5 | kombucha on the market and in a remarkably short window of time, they have become a dominant |
| 0:37.3 | force in the kombucha marketplace. |
| 0:40.4 | But here is the thing. |
| 0:42.8 | Their company was never supposed to be a kombucha company. |
| 0:47.6 | In fact, it started as a hair regrowth venture. |
| 0:52.6 | That is right. |
| 0:54.0 | We dive into this crazy and fun story today, along with how her Lithuanian roots and |
| 0:59.2 | traditions have really informed her life and even found their way into her company and |
| 1:05.0 | are kind of covertly imposed on the brand and on every bottle of kombucha that goes |
| 1:11.6 | down into the world. |
| 1:12.6 | And so many other wonderful insights and stories. |
| 1:15.2 | So excited to share this conversation with you. |
| 1:17.6 | I'm Jonathan Fields and this is Good Life Project. |
| 1:24.2 | I have two sons now, one's only five months, so he's not speaking yet. |
| 1:32.8 | But the other son is four years old and he is fluent in Lithuanian. |
| 1:37.4 | I have a Lithuanian nanny. |
| 1:39.4 | It's a big part of who I am and what I want to keep alive. |
... |
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