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Business Wars Daily

Powerade Takes Aim at Gatorade

Business Wars Daily

Wondery

News, Daily News, Business News, Business

4.6716 Ratings

🗓️ 17 February 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

Today is Friday, February 17, and we're looking at Powerade vs. Gatorade.

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Transcript

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0:00.0

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0:04.8

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0:49.2

One, three. From Wondery, I'm David Brown, and this is Business Wars Daily on this Friday, February 18th.

1:08.2

You know, in the world of sports drinks, there's one brand that stands apart. You know the one

1:13.0

Gatorade invented nearly six decades ago by a team of doctors at the University of Florida. The sports

1:19.4

drink's name is a hat tip to the university's mascot, the Gators. Doctors at the university

1:24.2

realized that football players were being affected by that Florida heat

1:27.5

and needed to replace electrolytes, so they started to develop a drink to do just that.

1:33.2

Early versions tasted like seawater, we're told, and were so bad that players, well, let's

1:38.8

just say that the drink didn't stay down very long, fortune reports. Once they added lemon

1:43.9

juice to the mix, though,

1:45.2

the product we know was born. Two years later, the Gators won the Orange Bowl for the first time.

1:51.6

Hmm, coincidence? Since then, Gatorade, which is owned by PepsiCo, has become synonymous with sports.

...

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