Power Warranty Marketing on Steroids w/ Michael Kaufman - Ep - 564 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

5 • 1.4K Ratings

🗓️ 25 March 2024

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with a seasoned e-commerce expert, Michael Kaufman! We discussed power warranty marketing on steroids. Find out what are the two biggest keys to making power warranty marketing work. Our guest leverages his "power warranty marketing" technique to generate fierce brand loyalty and develop solid, and responsive email lists. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, a seasoned e-commerce expert, Michael Kaufman, is here. Today, we discussed power warranty marketing on steroids. He leverages his "power warranty marketing" technique to generate fierce brand loyalty and develop solid, and responsive email lists. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	If you've got just tight margins going into Amazon, how the heck are you going to go wholesale or into the retail marketplace?
0:11.0	It just won't survive.
0:27.4	Hey, everyone, this is Norm Ferrar, aka the beard guy here, and welcome to another Lunch with Norm, the Amazon and e-commerce podcast.
0:32.2	Today we're going to be discussing power warranty marketing on steroids.
0:37.2	What is power warranty marketing? What are the two
0:40.5	biggest keys to make power marketing, power warranty marketing work? And what is the
0:47.8	ultimate product type to use with this strategy? Welcome to another lunch with Norm,
0:53.0	the e-commerce and Amazon FBA podcast. Okay, like I said,
0:56.9	today we're going to be discussing power warranty marketing on steroids. Our guest is a season
1:02.0	e-commerce expert with nearly three decades of experience in the digital marketplace. He leverages
1:09.9	his power warranty marketing technique to generate fierce brand loyalty,
1:14.7	develop solid and responsive email lists. And he's the host of Brand Fortress HQ podcast.
1:23.4	We'll be talking to a first time guest Michael Kaufman shortly, but first a word from our sponsor.
1:29.1	Facing cash flow challenges with your e-commerce business, discover viably your ultimate financial ally.
1:35.9	From real-time sales data integrations to immediate funding access, Viably is here to support you.
1:43.6	Plan your growth with their free tool for online sellers
1:46.9	and engage with specialists whenever you need. Extend your cash flow with viably. So if you have any
1:54.2	questions or comments, just put them over in the comments section. Here we go again. And sit back, relax, grab a cup of coffee, and welcome Michael.
2:04.6	Here we go again.
2:07.8	How are you doing, Norm?
2:09.2	I don't know.
2:10.6	Just saying those two sentences, two more windows popped up.
	...

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