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Lunch With Norm - The eCommerce & Amazon FBA Podcast

Amazon Prime Day Prep w/ Michelle Covey - Ep - 563 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Marketing, Entrepreneurship, Business, Business:entrepreneurship

51.4K Ratings

🗓️ 22 March 2024

⏱️ 44 minutes

🧾️ Download transcript

Summary

On today’s Lunch With Norm, we are with the vice president of community engagement at GS1 US, Michelle Covey! We discussed Amazon Prime Day prep. Find out what can sellers do to prepare for Prime Day. Our guest works with industry stakeholders to identify business needs and develop standards-based approaches to address them.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the vice president of community engagement at GS1 US, Michelle Covey is here. Today, we discussed Amazon Prime Day prep. She works with industry stakeholders to identify business needs and develop standards-based approaches to address them.   This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

Click on a timestamp to play from that location

0:00.0

The quality and the resolution of the image, it's the most important aspect of the listing

0:11.0

because you're going to see, the first thing you're going to look at is the image.

0:27.6

Hey, everyone, it's Norm Ferrar, aka the Beard Guy here, and welcome to another Lunch with Norm, the e-commerce and Amazon FBA podcast.

0:32.4

And we're broadcasting at a secret location, if you haven't noticed.

0:37.6

Okay, today we're going to be discussing Prime Day Prep, Amazon Prime Day Prep.

0:44.0

We're going to be talking a bit about what GS1 U.S. is all about.

0:47.8

What can sellers do now to prepare for Prime Day?

0:51.3

And what are some new vendor guidelines for first-party sellers?

0:55.8

Welcome to another lunch with Norm, the e-commerce and Amazon FBA podcast.

1:00.8

Wow, the music sounds so much better on this other computer.

1:03.9

Okay, today, like I said, Amazon Prime Day Prep.

1:08.2

Our guest is the vice president of community engagement at GS1 USA or US, where she works with

1:17.6

industry stakeholders to identify business needs and develop standards based, standard based approaches

1:23.8

to address them. And today, returning guest, Michelle Covey, can't wait to talk to her,

1:29.9

but first, a word from our sponsor. Facing cash flow challenges with your e-commerce business,

1:35.6

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1:42.0

immediate funding access. Viably's here to support you.

1:46.9

Plan your growth with their free tool for online sellers and engage with specialists whenever you

1:53.0

need. Extend your cash flow with Viably. And we can sit back, relax, grab a cup of coffee,

1:59.5

and enjoy this episode.

2:04.3

Hello, Michelle. Hi, Norm. It's so nice to be back. Yeah, it's nice to have you back.

2:10.8

Three times. So, yeah, a hat trick. Okay. So tell us a little bit about, you know, when I saw some of the topics we were going to be talking about, one was very interesting and that was the Amazon Prime Day Prep. Can we get into that?

...

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