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Robservations with Rob Liefeld

POWER RECORDS! The Birth of Comic Book Merchandising!

Robservations with Rob Liefeld

Robservations with Rob Liefeld

Comic Book Industry, Comic Books, Rob Liefeld, Visual Arts, Arts, Comics, Comic Artists, Books

4.8743 Ratings

🗓️ 21 July 2020

⏱️ 45 minutes

🧾️ Download transcript

Summary

“THE ACTION COMES ALIVE AS YOU READ” a slogan on each and every POWER RECORD, featuring the biggest super hero & sci-fi franchises of an era! Spider Man! Fantastic Four! Hulk! Captain America! Star Trek! Planet Of The Apes! Rob Liefeld takes you back to the birth of comic book merchandising where Power Records and their read along action took off alongside Marvel Slurpee Cups, Marvel Mego Dolls and Marvel Trading Cards stormed the shelves for comic hungry kids of the 70’s!

Transcript

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0:00.0

Hey, you guys, it's another episode of Rob Observations. I am Rob Leifeld bringing you my comic book

0:09.8

obsessions, walking you back from my childhood through my teen years to when I got hired,

0:17.5

to all the different ways that I have seen and experienced the comics industry as with a

0:22.4

fan, as a professional. We are still deep on the fan side of things, having the very best time

0:27.6

in a day. We are deep diving up. For people who are of my age, you are going to have a blast

0:33.5

as we deep dive this today. Everybody else, you're going to learn something new because today we are going headfirst,

0:40.9

diving straight into Power Records,

0:44.9

the Power Records era,

0:47.8

which was an era that found comic books

0:51.1

on 45 RPM records that would accompany a comic book and give you this little

1:01.6

45 that you would put on your record player and it would talk the comic through with you.

1:07.9

Voice actors were employed, the word balloons, the, the narrative, the captions

1:17.2

all read to you, and at every different page turn, it would be, ding! If you heard that,

1:26.0

ding, you were turning that page.

1:27.6

They trained you right at the outset.

1:29.0

They tell you.

1:30.9

These on the cover, they were the size slightly bigger than your average comic book.

1:35.4

Many of them, many of the ones that Marvel produced, were actual adaptations of existing

1:42.9

Marvel comics from a few years earlier.

1:45.8

And these were everywhere when I was a kid.

1:49.6

Among my favorite in my hands right now is the Incredible Hulk at Bay.

1:54.7

Now I'm going to backtrack it here because we got just jumped right in there.

...

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