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From a business perspective, we've been talking this week about how Dana White grabs the

narrative from Francis and Gano and it's not about I'm not paying my fighters correctly,

me and Disney are making a ton of money off of a fighter, a group of fighters that don't

have a union.

It becomes about Francis and Gano is a coward. He doesn't want to fight because he will

not fight on my terms, under my contract terms. He is someone who does not want to fight

and they fight in the open space with control of the narrative. A lot of people this week

have accused LeBron James of shifting the narrative because he too runs a business,

runs an economy, knows how to take care of his image and brand.

And LeBron James says, after a sweep, I'm thinking about retiring and it stops being about

this culture of criticize the athlete you failed, you got swept and it becomes, he forces

us to talk about is one of the greatest ever going to retire. So I wanted to talk to

Ricky Williams about how one retires, when one retires and how much space is needed to

do that correctly, when you're 38 years old or in Ricky, in your case, you were ready

to retire or you thought you were ready to retire at about 28, right? And it became

...