I hadn't actually heard the theory that seems marketing sinister and brilliant.

That from no I won't do your halftime show because I'm too big a star to bother with

whatever your halftime show is, even though everyone needs to do that for free as an artist

or it costs the money because it's such an honor to have your music sold that day when

everyone is watching.

For Mike to suggest that some idea was hatched, well how about we do it this way and

grab younger fans and grab different fans?

It's a plot.

Sinister leaves.

Kelsey gets all the commercials.

He becomes a star.

We can, without Tom Brady and the old quarterbacks anymore, we can birth a new thing.

The Kelsey's as America's football people like with an Amazon documentary and like those

commercials didn't get made quick even though they might feel like them.

That's all been in the works like the documentary, the timing of the documentary.

Who can't sell the story?

If you're going to lose all your old quarterbacks.

Who can't sell the story of two brothers meet in the Super Bowl and don't think about

concussions or anything else.

They're brothers and they're strong and they're winners and they're fun and you can get

around these two personalities as face of the league even though they don't play the

position Brady played.

...