Selling a vacation time share is a difficult challenge.

Years ago, a guy I know was on vacation in Aruba,

and there was a place that was selling vacation time shares.

What they did was they offered anyone who came in a free t-shirt and a steak dinner

if they would sit through a two-hour sales call about why they should buy the time share.

Most of us would not sacrifice two hours of a hard-earned vacation to sit through a sales call

to get a steak dinner and a t-shirt.

But this guy did it more than once.

In fact, almost every day of the vacation, he'd saunter over and do it again.

Well, a couple years into this process, they installed a

computer and the computer enabled them to see that he had been coming again and again and they said I'm sorry sir no more steak

dinners for you well to teach them a lesson he bought a times Hey, it's Seth, and this is a Kimbo.

We'll be back in a second to talk about attention, but first, ironically enough, here's a message from our sponsor.

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Go make a ruckus. Like many people who have been thinking about the internet for a long time, I've been writing

and talking about the attention economy for more than 30 years. The attention economy contrasts two different words, words

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