Hey, this is John Gordon with your positive leadership tip. When Doug Coden was the CEO of Campbell's Soup,

he wrote over 60,000 thank you notes to the employees of the company. When he would see people

in the cafeteria, they would thank him for his wonderful note. When he would visit people in their

offices, he would often people in their offices,

he would often see his notes hanging up on the walls

or on the desk.

Doug had a caring trademark.

It was a unique way that showed that he cared.

He wrote thank you notes.

I believe that every leader should have a caring trademark that shows their team,

their people, that they care about them. I can't tell you what that caring trademark should be,

but I believe that you should have one. Mine is, I encourage people. I love to encourage people.

If you ever have a challenge or an issue, you can reach out to me on social media or via email,

and I'll respond because I really do care about people. And I want to encourage them. That's what

I do. I'm an encourager. I know other people like Mike Smith, the former coaching of Atlanta Falcons,

amazing listener. His care and trademark was that he listened better than any leader I've ever met. So

listening was key to him. Other people will bake cookies or run errands or do things for you that

others just wouldn't do. They'll help you in incredible ways. I have a good friend that actually

drives around and when he's driving around, if people have flat tires, he will go change their flat

tires. Now, I know that's not for everyone, but that's what he does. I believe in companies,

organizations, you can find your unique way that shows people you care about them. And you

become known for that. That's why it's a trademark. And when you become known for it, it stands out and your

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