Hello and welcome to Decoder. I'm Neil Apatel, Editor and Chief of the

Verge, and Decoder is my show about big ideas and other problems.

Tonight I'm talking to Tracy Sun, the co-founder and SVP of new markets at

Poshmark, a fashion resell company that just went public earlier this year,

riding the huge wave of e-commerce growth during the pandemic.

But Poshmark's app is kind of a different riff on e-commerce.

It's part catalog, part social network, and part creator platform.

It competes with similar apps like D-Pop and Etsy, but also things like

Instagram and eBay. The user-based SKU's young and it's growing.

By the end of 2019, there was a sale on Poshmark every second in the United

States, and as of September 2020, the site had 6.2 million active buyers,

4.2 million active sellers, and 201 million total items for sale.

The company is also expanding, they just launched in Australia, in addition to

the United States. All this means Poshmark has a unique set of challenges.

Tracy has to manage regular e-commerce issues like shipping logistics and

customer service, as well as influencer economy problems like

burnout in people trying to game follow-up accounts. Not to mention the

universal problems that come with selling fashion, like dealing with fashion

labels. But if Poshmark can get it all right,

Tracy thinks community is the future of retail. I asked Tracy about all these

problems, how she's thinking about solving them, and how she thinks Poshmark can

grow as the overall creator economy grows in

...