Yoni Rubin, Ruben, thanks for coming on the Tech Mem Ride Home to talk about a ride home

investment that were obviously super excited about which is margin.

So let's let's kick it off by just giving me not the elevator pitch but give me you know a couple minutes high level of what

margin does absolutely thank you Brian and and ride home from for having us on the on the podcast

so obviously my name is for having us on the on the podcast. So obviously my name is Yoni Rubin I'm the CEO of Margin. We are an FPNA platform for small to medium

businesses. We don't love to use the term SPNA because those small businesses

don't know what that means. Can you even can you even tell the audience what SPN means?

Absolutely. Financial planning and analysis.

Absolutely.

Very corporate term that SMBs don't understand.

So there are several first generation

and we consider ourselves to be the second generation and basically what they do is they help you

with a turn key solution to get your budget model up and running

while we do that as well we also give you all sorts of value

ads in terms of being able to look into the future a bit. So of course we don't

purport to look into the future, but we have the ability to allow our users to

simulate a breadth of scenarios that they can that might impact their cash flow and

then the next generation of this we see is we're developing an Insight engine so that we can actually tell users through our platform when their KPI are straying from the norm.

So we incepted just about two plus years ago. We are just in the tail end on the

tail end of our beta launch, which we kicked off about two and a half months ago and

went fantastically. So far just a

highlight on that is that we haven't really announced our existence and

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