Pork Quality, Market Growth, and Innovation w/ David Newman
Barn Talk
This'll Do Farm
4.6 • 1.4K Ratings
🗓️ 24 November 2024
⏱️ 65 minutes
🧾️ Download transcript
Summary
Welcome to Barn Talk! In this episode, our special guest is David Newman, the Senior Vice President for Market Growth at the National Pork Board. We'll dive deep into the pork industry, exploring everything from how food and clothing originate from farms to the intricacies of the Pork Checkoff program. David will share insights on domestic and international pork marketing, the pivotal role of research and education, and the comprehensive new marketing campaigns aimed at making pork an everyday staple.
We’ll also discuss consumer trends, the importance of pork quality, and how digital marketing strategies are being tailored to reach diverse audiences. Plus, the conversation won't shy away from the evolving market dynamics, generational shifts in eating habits, and exciting future plans for the industry's growth. Whether you're a pork producer, a culinary adventurer, or just a mindful consumer, this episode is packed with valuable insights you won't want to miss.
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00:00 Share the show and leave a review.
05:37 National Pork Board began 1980s for pork promotion.
12:16 Focus on consumer demand is crucial for business.
16:11 Marketing surrounds us; essential for business success.
24:31 Emphasis on multicultural marketing, especially Hispanic market.
28:58 Engage younger audiences to promote pork benefits.
34:18 Target pork consumers using precise digital filters.
40:31 Balance flavor and nutrition in marketing messages.
43:40 Relaunching pork industry brand with widespread collaboration.
48:09 Changing consumer behavior frustrates, highlights generational shift.
57:14 Researching saturated fat's role in modern health.
01:02:12 Support Iowa; collaborate with local pork producers.
01:03:42 Research focus, promotional campaign, website engagement.
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Barn Talk is a significant break from the typical content viewers have come to expect from This’ll Do Farm. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only.
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Transcript
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| 0:00.0 | All of the food we eat and much of the clothing we wear comes from plants and animals that are raised on farms. |
| 0:05.6 | Farms are different in type, in size, and even in name. |
| 0:28.1 | Welcome to Barn Talk. What happens at the barn stays in the barn, but not today. We're going to let it all out for you guys. |
| 0:34.6 | Today is going to be a guest episode. Got a great guest that can highlight a lot that's going on in the pork industry and we're going to get into it. But before we get into it, you guys know the drill. If you get any |
| 0:37.5 | value from the show, share it out with the people that you know. The more that you guys do that, |
| 0:41.7 | the more of the show can grow, the more people we can reach, the more guests we can get on. |
| 0:46.3 | And it's kind of the ticket to admission to watch or listen to the show. There's a lot of ways you can get value. If we make you laugh, if you learn something, if you're related to us on something, |
| 0:55.1 | that's a form of value. |
| 0:56.3 | All we ask is you share it. |
| 0:57.3 | Another thing you can do to help out Barn Talk is you can leave a review on Spotify or Apple. |
| 1:02.3 | The more you guys do that, the more you give our show credibility, and hopefully it will |
| 1:06.3 | help us recruit more guests to come on in the show. Also, we just love hearing from you guys, |
| 1:12.1 | hearing your thoughts, hearing your views, hearing your comments. We love hearing from you. So |
| 1:17.8 | please, please, please, if you got anything to say, let us know. Last thing you can do to support |
| 1:22.5 | Barn Talk and our family farm is support our direct to consumer-consumer-meat business Farmergrade, |
| 1:28.6 | farmer-grade.com. We got whole turkeys for Thanksgiving, Christmas hams, bone-in and boneless |
| 1:36.2 | prime ribs. We're doing corporate gifting this year. So if you own a small business or you're a salesperson |
| 1:42.0 | or you just want to gift your loved ones the gift of meat |
| 1:45.3 | we'd love to help you out with that so and you can use code barn talk to save 10% off your next order |
| 1:51.7 | 10% 10% yep that's right i probably don't qualify for that do i oh you do if you just know how to |
| 1:58.3 | type on the keyboard i just just steal shit. Fine. |
| 2:01.5 | I know. |
... |
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