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dealer.

Number 18, Iowa State came back to defeat number 13 Miami, 42 to 41.

If I say that, do you even know what I'm talking about unless I say, oh, it was the Pop-Tart

Bowl?

I know what you're talking about because I am a huge college football fan, but yeah, most

people probably would be like, oh, that's a random game that you're giving us the score from.

What's the deal?

Well, it was the Pop-Tart Bowl, and it gave fans a little bit of everything.

There were some mascots. There were scoring.

And you also had some college football history, all on the menu.

The big winner of the Pop-Tart Bowl was the marketing director of Pop-Tarts.

This has been, so this is two years in a row now.

This is the Pop-Tarts Bowl is everything that's right with college football. And it's a part of why college football is so much better than the NFL. You've got this what would normally be just another run-of-the-mill bowl during the holidays. And for two years now, it's been called the Pop-Tarts Bowl. And what the Pop-Tarts Marketing Department has done has been incredible.

It has captured social media.

Last year, it was all over Twitter and Facebook and Instagram.

And this year, it just got ramped up again.

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