Polymarket’s Big Social Video Bet

WSJ Tech News Briefing

The Wall Street Journal

News, Tech News

4.3 • 1.7K Ratings

🗓️ 23 June 2026

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Polymarket is behind the recent deluge of social media videos that appear to show creators getting rich off the prediction market’s platform. WSJ reporter Caitlin Ostroff breaks down our exclusive investigation on the marketing operation. Belle Lin hosts. Sign up for the WSJ's free Technology newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Access to affordable credit helps me pay my employees, but I don't really need it.
0:05.0	Infliction is killing me!
0:08.0	But who cares? Big retailers are making record profits!
0:12.0	That's why we support the Durban Marshall Credit Card Bill!
0:15.0	See? Banks and credit unions help small businesses make payroll.
0:18.0	This bill would cut the vital resources they need. While increasing megastore profits, they deserve it. Don't they? Tell Congress, stop the Durban Marshall money grab for corporate megastores. Paid for it by the Electronic Payments Coalition. Hey, TNB listeners. Have you ever seen a post on social media that you thought was real, only to later realize it was AI generated?
0:39.1	We want to hear from you. What did you see? Why did you believe it? How did you feel afterwards?
0:44.7	Shoot us an email to TNB at WSJ.com. Or leave us a voicemail at 212-416-2236. That's 212-416-22-26. That's 212-416-2236. Or if you're a listener on Spotify, drop us a comment in this episode.
1:02.0	You may hear yourself on the show, and we may reach out to hear more about your experience.
1:06.5	We hope to hear from you. Now on to the show.
1:15.9	Welcome to Tech News briefing. It's Tuesday,
1:20.9	June 23rd. I'm Bell Lynn, a reporter for the Wall Street Journal Leadership Institute.
1:30.1	The job hiring process today is pretty much a crapshoot, according to many job applicants and hiring managers. Now, some companies believe swapping out humans for more advanced artificial intelligence
1:35.8	systems could actually fix a lot of what's broken.
1:40.4	We're diving into where the AI-assisted hiring process stands today and what it could look
1:45.8	like in the future.
1:48.2	Then, you may have recently seen a new type of video circulating on social media, one where
1:54.7	a college-age creator shows off their lucrative side hustle, making bets on Pauley Market.
2:00.9	The only problem, the bets aren't actually real, according to a new Wall Street Journal investigation.
2:08.0	We take a look at how and why Polly Market is flooding social media with these deceptive videos.
2:17.4	But first, the job interview of the future could involve virtual reality headsets and interactive
2:23.9	video games.
	...

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