4.6 • 12 Ratings
🗓️ 27 May 2025
⏱️ 5 minutes
🧾️ Download transcript
Niantic was still raking in hundreds of millions a year from the beloved mobile game when CEO John Hanke decided to sell its games business and pivot to enterprise AI. Why blow it all up now?
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Click on a timestamp to play from that location
0:00.0 | Here's your Forbes Daily Briefing for Tuesday, May 27th. |
0:05.0 | Today on Forbes, Pokemon Go made Niantic billions. |
0:10.0 | Now it's ditching gaming for AI. |
0:13.0 | Walking through Niantic's headquarters in San Francisco's historic ferry building, |
0:18.0 | visitors are greeted by a scrum of giant Pokemon stuffed animals. |
0:23.1 | On amphitheater-style steps, an enormous snorlax, naps in the corner, while a bulbosaur sits |
0:29.1 | ready to pounce. Elsewhere, a stunned side duck stares vacantly toward the distance, and perhaps |
0:35.5 | the company's unexpected future. |
0:41.3 | In March, Niantic made a bombshell announcement. |
0:47.8 | The developer of Pokemon Go, once the biggest mobile game ever in the U.S., is abandoning games to go all in on AI. |
0:51.1 | It is sold off its game development business to Saudi-owned game maker scoply in a $3.5 billion deal |
0:57.7 | and rebranded itself as Niantic Spatial. |
1:01.5 | Instead of building augmented reality games for mobile phones, it will develop artificial |
1:05.9 | intelligence models that analyze the real world for enterprise clients. |
1:11.3 | Co-founder and CEO John Hanke told Forbes, quote, |
1:15.1 | it's kind of unusual for a successful company to do this cellular division, |
1:19.1 | form two companies. |
1:20.6 | It became clear to us that the way to maximize the opportunity for both |
1:24.2 | was to let each of them go and pursue its future. |
1:28.7 | Now, Niantic is doubling down on its nascent spatial platform, announced in November, |
1:34.9 | which provides AI mapping tools that companies can use to chart out routes for robots |
1:39.3 | or power-augmented reality glasses. |
... |
Transcript will be available on the free plan in 6 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Forbes, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Forbes and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.