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Along For The Ride with Andrea Fappani

PodFlash- Patty Tiberg Vice President Morris Equine Group

Along For The Ride with Andrea Fappani

Jim Essick

2yo, Nationalreininghorseassociation, Tishfappani, Reininghorses, Nrha, Fappani, Scottsdaleaz, Quarterhorse, Runforamillion, Yellowstone, Hobbies, Nrbc, Futuritychampion, Andreafappani, Reiningbythebay, Leisure, Derbychampion, Sports

5635 Ratings

🗓️ 27 June 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

News Flash - Patty Tiberg Publisher & Vice President of Morris Equine Group, including Quarter Horse News, Western Horseman, Barrel Horse News, Equi-Stat, Horse City, NBHA, Road To The Horse, Western LifeStyle Retailer. 

Patty discuss the digital future of Quarter horse news and the decision to suspend the print version of Quarter Horse News.  

Transcript

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0:00.0

What's up everybody.

0:13.9

Welcome to Along for the Ride.

0:15.3

I'm Andrea.

0:15.8

I've got Toot here.

0:17.2

And we're here as usual.

0:18.7

But today, I'm bringing you something a little bit different uh this

0:21.8

is not a full-on podcast it's something uh it's a little bit shorter and basically i just want to bring

0:27.0

something that caught my attention here in the last couple days and tutel and i were talking about it

0:31.8

it's uh it's kind of a breaking news for me i think it confirms that we're definitely at the time of change.

0:38.8

And it's the fact that quarter-aurs news, the publication that I'm sure a lot of you guys are

0:43.1

are very familiar with as I am. So basically, the quarter-orish news is suspending the print

0:49.5

of publication. They're going all full digital. I'm sure, you know, you guys have probably seen other

0:55.5

magazine going in that transition. But in the equine industry, this is pretty much the first big,

1:01.7

you know, magazine that's decided to leave the print going full digital. So I wanted to talk to

1:07.3

Petty Piper. Petty is the vice president of Morris Equine, which is a smaller group

1:13.9

of a huge group called Morris Publications. And they're very, very passionate about the equine

1:19.2

industry, as you will hear from her. They don't just print quarter-hour news, but they take

1:24.1

care of a lot of the publications that a lot of you guys are reading from the NRCHA to the chatter with NCA, the bear racing.

1:33.6

They do Equista, the Stallion Register, and just recently they signed a contract with the NRAHA to take care of the Rainer.

1:41.2

So they're very, very important in their industry, and they're the ones that are bringing us a lot of the info and a lot of data.

1:46.8

So it's definitely something to look into.

1:49.2

I think it'll be interesting to see what you guys think.

...

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