Podcasts Expand Drastically

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 September 2023

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Podcasts Expand Drastically. (00:13) How many people listen to podcasts in the US every week? (01:30) A couple of creators who have successful podcasts. (02:49) Why now is a good time to jump into the podcast game. (03:30) Some tips for starting your podcast today. (03:48) The importance of having experience and researching before starting a podcast. (04:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how podcasts are continued to expand drastically.
0:06.3	So Neil, if you were to guess, how many listeners in the United States, how many people
0:11.1	do you think are listening to podcast per week?
0:13.0	I would say 100 million-ish people.
0:16.0	Wow, where'd you pull that number from?
0:18.0	I made it up.
0:19.0	If you look at the US population,
0:21.0	percentage of them are really young,
0:22.0	percent of them are really young,
0:22.5	percent of them are really old,
0:23.8	probably a hundred-ish million people.
0:25.6	So Neil is right.
0:26.6	So podcasting is back.
0:28.2	So according to Edison research,
0:29.9	highest numbers ever with 90 million listeners per week.
0:33.2	I was close.
0:34.7	Yeah, you're right on.
0:35.7	I said you're spot on.
0:36.7	So another study by I-Heart Media suggests that expansion has chipped away time spent on
0:41.0	streaming and social media. And with the upward of 3 million podcasts on offer,
0:45.7	more people are listening to more content than at any time
0:48.6	since the hey day of radios.
	...

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