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The GaryVee Audio Experience

Podcasting, Building Legacy & The Chamber of Commerce

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 18 February 2015

⏱️ 11 minutes

🧾️ Download transcript

Summary

#QOTD: What are you focusing on the MOST right now?
#SIDE QOTD: What do you want from me, AGV wise? :)

#LINKS
Submit a question! https://www.garyvaynerchuk.com/what-y...

Is there a risk in giving away your best work for free? Of course. Giving away awesome work for free has been my gateway drug to so many great opportunities. But best work needs to be defined for the category you're in. I'm blown away by the amount of people who don't realize that their best advice is exactly what you should give away for free. But if you're a painter, and your best work is the most amazing painting you ever made, and you give it away for free, that's maybe a different game. But maybe you strategically gave it away. Like to an important museum, maybe. Or to a billionaire that puts in a prime spot in that home, could that then become the gateway to more?

The problem with this debate is that when you are doing something for free, it needs to be strategic. Because what you are looking to do by giving away something for free is create leverage to then do something that is not for free, right? Right. DRock could have made that first video for someone who is not me, and it might not have panned out the same. He might not have received that ROI that he got for doing a video for free for me. 

I think that people look at this too much as a blanket statement. For me, everything I give away for free has strategic purpose. I understa

Transcript

Click on a timestamp to play from that location

0:00.0

In this episode I talk about giving away your best work for free, hitting the pavement and we spoke to Darth Bill.

0:11.3

You ask questions and I answer them.

0:15.8

This is the Ask Gary V.

0:18.6

Shoe.

0:26.6

Everybody, this is Gary Vaynerchuk and this is episode 73 of the Ask Gary V. Show.

0:33.4

Before we get into the show, I think you guys probably could tell.

0:36.0

I'm coming in with a very serious attitude for episode 73.

0:40.0

Just came out of intense meeting.

0:41.2

Got more intense meetings on the backside.

0:43.6

And so you should be prepared for intense.

0:49.0

Carlo asks, I sometimes feel that giving away some of my best work for free might mean others perceiving it is less valuable.

0:55.2

Is this a true risk or is this for the right hook balances at all out?

0:58.6

Carlo is a solid question.

1:00.6

I think at some level there is a risk about giving away your best work for free.

1:05.2

For me that's been the gateway drug at some level because I think best work needs to be defined.

1:11.0

It depends on what your work is.

1:12.4

For example, I'm blown away by people who don't realize that their best advice is exactly what you should give away for free.

1:18.4

Because if you're in the selling advice business, you really need to give contextual advice.

1:23.2

So I can theoretically talk about Snapchat being important, but then when I meet the entire company,

1:27.4

we have to formulate it to work within that context.

1:30.4

And so that advice is then going to be specific.

1:33.0

If you're a painter and your best work is the greatest painting you ever made and then you gave it away for free,

...

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