Podcast Hall of Famer Rob Greenlee on the Future of Podcasts and Growth Trends
Passion Struck with John R. Miles
John R. Miles
4.7 • 779 Ratings
🗓️ 19 April 2022
⏱️ 69 minutes
🧾️ Download transcript
Summary
- 0:00 Announcements and Rob Greenlee introduction
- 3:49 The Webtalk radio show and podcast
- 7:58 Why Micorosft missed the podcasting window
- 13:37 Microsoft is an engineering-driven organization
- 17:47 Story of Dell's failed entry into smartphones
- 23:11 Rob Greenlee's lifelong passion for podcasting
- 29:25 Importance of content marketing
- 33:19 What is the current state of podcasting
- 36:46 The future of podcasting (trends 2022 and beyond)
- 41:55 Advice on launching a podcast
- 45:32 New Media Podcast
- 51:32 What podcast format drives the most downloads
- 56:33 The future of video in podcasting
- 1:02:45 Show Wrap Up
- Check out John’s episode on the science that promotes Curiosity. Catch up with Episode 114.
- Are you showing yourself self-compassion? John discusses Self-Love in episode 104.
- The nine steps to creating a balanced life in Episode 124.
- Suppose you missed our interview with Susan Cain on her new book Bittersweet. Download it here.
- Catch episode 123 I did with Dr. David Vago on the criticality of systems change. You can find the episode here
Connect with John
- Pre-Order The Mattering Effect: https://matteringeffect.com/
- Book John to Speak: https://johnrmiles.com/speaking/
- Keynotes, books, podcast, and resources: https://linktr.ee/John_R_Miles
- Children’s Book — You Matter, Luma: https://youmatterluma.com/
- Substack: https://www.theignitedlife.net/
Support the Movement: https://startmattering.com/. Every human deserves to feel seen, valued, and like they matter. Wear it. Live it. Show it.
Disclaimer
The Passion Struck podcast is for educational and entertainment purposes only. The views and opinions expressed do not necessarily reflect those of Passion Struck or its affiliates. This podcast is not a substitute for professional medical or psychological advice.
Transcript
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| 0:00.0 | Coming up next on the Passion Struck Podcast. |
| 0:03.6 | I think the other big trend is happening right now is monetization. |
| 0:07.0 | I think as the audience, and I felt this way for many years, |
| 0:09.9 | as the overall audience listening audience grows in podcasting, |
| 0:13.6 | the monetization opportunities should correspond and grow as well. |
| 0:17.7 | And I think we're starting to see the beginnings of that around what's called |
| 0:20.9 | programmatic advertising, which is more auction based, more automatic buys. |
| 0:26.1 | You buy on a platform as a brand, and then you run the campaigns. |
| 0:29.8 | And it automatically goes into podcasts based on that genre, Phil, |
| 0:34.1 | and you can run real-time campaigns and podcasts, |
| 0:37.0 | which has always been able to be done in streaming radio. |
| 0:40.0 | Welcome to Passion Struck. |
| 0:41.4 | Hi, I'm your host, John Armiles. |
| 0:43.3 | And on the show, we decipher the secrets, tips, and guidance |
| 0:47.3 | of the world's most inspiring people and turn their wisdom into practical advice |
| 0:52.4 | for you and those around you. |
| 0:54.2 | Our mission is to help you unlock the power of intentionality |
| 0:58.6 | so that you can become the best version of yourself. |
| 1:01.6 | If you're new to the show, I offer advice and answer listener questions on Fridays. |
| 1:06.8 | We have long-form interviews the rest of the week with guest-ranging |
| 1:10.8 | from astronauts to authors, CEOs, creators, innovators, |
| 1:15.4 | scientists, military leaders, visionaries, and athletes. |
... |
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