Podcast Hall of Famer Rob Greenlee on the Future of Podcasts and Growth Trends

Passion Struck with John R. Miles

John R. Miles

Reinventing Yourself, Behavior Change For Good, Human Behavior Change, Self Mastery, Live Like You Matter, Emotional Resilience, Why You Matter, Purpose, Mental Fitness, The Power Of Mattering, Why Mattering Matters, Science Of Mattering, The Need To Matter, Science Of Human Flourishing, Science Of Wellbeing, The Mattering Effect, How To Be Successful, Veterans, Bio Hacking, Personal Growth, Tiny Habits, Health, Mattering, Knowing Yourself, Self Awareness, Spiritual Health, Success Strategies, Life Span, Passion, Self-improvement, Self Help, Self Improvement Podcast, Relationship Health, Life Lessons, Metabolism, John R. Miles, How We Learn, Health Habits, Fitness, Mindfulness, Grit, Education, Passion Struck Life, Cancer Survivor, Peak Performance, Personal Mastery, Power Of Intentions, Live Intentionally, Behavior Change, Health & Fitness, How To Be Unstoppable, Success, Meditation, Future Of Work, Brain Plasticity, Leadership, Power Of Choice, Self Limiting Beliefs, Education Podcast, Health Podcast, Passion Struck, Courage, The Power Of Letting Go, Inspirational, Naturopath, Self Development, Entrepreneurship, Be Intentional, Habit Formation, Alternative Medicine, Personal Relationships, Health Span, Neuroscience, Military, Intentional Living, Life Coaching, Future Self, Passion Struck Podcast, Behavior Science, Mental Health, Eft Tapping, Self Realization, Alternative Health, Functional Medicine, Micro Choice, Human Connection, Growth Mindset, Self Love, Perseverance, Ideal Self, Spirituality, Intentionality, Happiness, Best Self, Longevity, Self Actualization, Balanced Lifestyle, Introspection, Executive Coaching, Habit Loop, Alternative Health Podcast

4.9 • 1.3K Ratings

🗓️ 19 April 2022

⏱️ 69 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rob Greenlee on the current state and the future of podcasting and podcast trends to pay attention to (2022 and beyond). | Brought to you by Trade Coffee (https://drinktrade.com/passionstruck). Today’s guest is Podcast Hall of Famer Robert Greenlee. Rob is the VP of Content and Partnerships at Libsyn (LSYN). He is a current Board Member and Former Chair of The Podcast Academy. He started on radio in 1999 and then podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show" to begin podcasting. Robert and fellow Podcast Hall of Fame Inductee Todd Cochrane host The New Media Show where they interview luminaries from the podcasting space providing deep insight into what is actually happening in the podcasting world. He was inducted into the “Academy of Podcasters Hall of Fame” in 2017. On Passion Struck with John R. Miles, we discuss how Rob launched his first radio show WebTalk which later became a podcast. How he shaped Microsoft's podcast strategy and products. Why does he believe Microsoft entered too early and got out too soon. The story of how podcasting became his passion. What he sees are the biggest trends happening today in podcasting and over the next few years. The advent of video in podcasting and where he predicts the future of that and Live episodes going. Enjoy! Thank you to our sponsor Trade Coffee Company Elevate your coffee ritual w/ sustainably sourced coffee delivered fresh from 50+ roasters. We'll help you brew a better cup of coffee at home. 5 Million+ Bags Shipped. Get a total of $30 off your first order plus free shipping when you go to https://drinktrade.com/passionstruck. Our Patreon Page: https://www.patreon.com/passionstruck. ► Subscribe to My YouTube Channel Here: https://www.youtube.com/c/JohnRMiles Timestamps: 0:00 Announcements and Rob Greenlee introduction 3:49 The Webtalk radio show and podcast 7:58 Why Micorosft missed the podcasting window 13:37 Microsoft is an engineering-driven organization 17:47 Story of Dell's failed entry into smartphones 23:11 Rob Greenlee's lifelong passion for podcasting 29:25 Importance of content marketing 33:19 What is the current state of podcasting 36:46 The future of podcasting (trends 2022 and beyond) 41:55 Advice on launching a podcast 45:32 New Media Podcast 51:32 What podcast format drives the most downloads 56:33 The future of video in podcasting 1:02:45 Show Wrap Up Follow Rob Greenlee *Website: https://robgreenlee.com/ *LinkedIn: https://www.linkedin.com/in/robgreenlee/ *Instagram: https://www.instagram.com/robwgreenlee/ *New Media Show: https://podcasts.apple.com/us/podcast/new-media-show/id392545649 Show Links Check out John’s episode on the science that promotes Curiosity. Catch up with Episode 114. Are you showing yourself self-compassion? John discusses Self-Love in episode 104. The nine steps to creating a balanced life in Episode 124. Suppose you missed our interview with Susan Cain on her new book Bittersweet. Download it here. Catch episode 123 I did with Dr. David Vago on the criticality of systems change. You can find the episode here Follow John on the Socials: * Twitter: https://twitter.com/Milesjohnr * Facebook: https://www.facebook.com/johnrmiles.c0m * Medium: https://medium.com/@JohnRMiles * Instagram: https://www.instagram.com/john_r_miles * LinkedIn: https://www.linkedin.com/in/milesjohn/ * Blog: https://passionstruck.com/blog/ * Instagram: https://www.instagram.com/passion_struck_podcast/ * Gear: https://www.zazzle.com/store/passion_struck/ -- John R Miles is a serial entrepreneur and the CEO and founder of Passion Struck. This full-service media company helps people live intentionally by creating best-in-class educational and entertainment content. John is also a prolific public speaker, venture capitalist, and author named to the ComputerWorld Top 100 IT Leaders. John is the host of the Passion Struck Podcast; a show focused on exploring the mindset and philosophy world's most insightfu

Transcript

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0:00.0	Coming up next on the Passion Struck Podcast.
0:03.6	I think the other big trend is happening right now is monetization.
0:07.0	I think as the audience, and I felt this way for many years,
0:09.9	as the overall audience listening audience grows in podcasting,
0:13.6	the monetization opportunities should correspond and grow as well.
0:17.7	And I think we're starting to see the beginnings of that around what's called
0:20.9	programmatic advertising, which is more auction based, more automatic buys.
0:26.1	You buy on a platform as a brand, and then you run the campaigns.
0:29.8	And it automatically goes into podcasts based on that genre, Phil,
0:34.1	and you can run real-time campaigns and podcasts,
0:37.0	which has always been able to be done in streaming radio.
0:40.0	Welcome to Passion Struck.
0:41.4	Hi, I'm your host, John Armiles.
0:43.3	And on the show, we decipher the secrets, tips, and guidance
0:47.3	of the world's most inspiring people and turn their wisdom into practical advice
0:52.4	for you and those around you.
0:54.2	Our mission is to help you unlock the power of intentionality
0:58.6	so that you can become the best version of yourself.
1:01.6	If you're new to the show, I offer advice and answer listener questions on Fridays.
1:06.8	We have long-form interviews the rest of the week with guest-ranging
1:10.8	from astronauts to authors, CEOs, creators, innovators,
1:15.4	scientists, military leaders, visionaries, and athletes.
	...

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