Hey, Alex here. Before we get into today's episode, I wanted to invite you to a virtual event that I'm hosting titled Podcasting Made Simple Live. It's for podcasts hosts and guests who want to grow their influence, revenue, and expertise on either side of the microphone. To see the details and to get a free ticket, please visit podmatch.com slash event. Tickets are normally $97, but if you enter code PM Live, you'll get free VIP access,

which is just my way of saying thank you for listening to this podcast. And now let's get into today's

episode. You're listening to Podcasting Made Simple. Hi, I'm Alicia Barr, and if you sound like you're

pitching as a podcast guest, no one's buying.

I was listening to the show the other day, and the guest came in so strong.

They had good energy, a great personal story.

I was totally with them.

And then halfway through, you could almost hear their gears grinding as they switch direction. It was like

a record scratch in the middle of a great song, and the flow just died. And suddenly, every answer

started with, well, in my program, or that's exactly what I walk clients through. And by the third time,

I wasn't leaning in. I was side-eyeing my phone,

wondering when this was going to end or if I just needed to make it end by clicking next.

And the guest probably thought that they were maximizing results and opportunity,

but in reality, they caught a bad case of commission breath and nothing clears a room faster or makes

listeners tune out more than feeling like they're being sold at. So let's get this straight.

Podcast guesting is not about closing on air. It's about showing the right people that you're

the obvious next step based on where they are

right now and where they're trying to go and doing this without making everyone else feel like

they're trapped in a timeshare presentation because they're not. Everyone can just click next.

So if you sound like you're selling, people are going to stop listening.

So even if you do say something amazing later, they're not going to hear it because they've

already moved on. So here's the shift you've got to make. Podcast guesting isn't a sales

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