You're listening to Podcasting Made Simple.

Well, let's just dive straight in.

Here's the thing I learned, and it was the hard lesson in podcasting.

Podcasting does not make you money, does not get you clients, does not get you opportunity,

just because you show up as a guest or even have your own podcast.

It just doesn't work that way.

There has to be a clear strategy for why it works and what outcome you want.

So if you're wanting clients, connections, JV partnerships, more opportunities, bigger stage

to speak on, book deals, all that stuff, so you can share your expertise and be known as an expert in your space.

This is the strategy that we use and have used for several years and it crushes. Okay?

Most of the podcasting I do is as a podcast guest. We have our own show and we do have people on that show.

It's very specific. We teach people how to build high ticket masterminds and group coaching programs at

Group Coach Nation.

So my host guest opportunities as a host, the people I have on as guests are people

who have scaled up group coaching or mastermind programs.

Because we interview and break the codes down and talk about that constantly, right?

That's my guest set.

I show up most of the time, though, as a guest, sharing my

expertise on other people's platforms for their audiences. Here's why it works. It works because

we have a strategy. So I'm going to break down four key things that make our strategy work.

Anybody can do this. It's not that difficult, but growth can happen. Be strategic. Do the work on

this stuff. It's going to take you a little bit of work, but once you get it figured out,

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