There's a little village in Argentina, and the ad agency for Guinness Beer went there,

and spent more than $15 million to make a not very good commercial for beer.

Hey, it's Seth, and this is a Kimbo.

We'll be back in a second to talk about why podcast advertising is so bad, but first,

here's a message from our sponsor.

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Yes, ironically enough, we're here to talk about podcast ads,

something I've been thinking about since before I had a podcast. At the beginning of podcasting,

in fact, on many podcasts to this day, the ads were read by the host.

Closing Day is proudly brought to you by our title sponsor, Insert Your Name Here.

This is a mid-roll ad. Listeners are captivated by the interview that Kyle is doing,

and now the ad is seamlessly rolling into their experience as they listen to a trusted host.

This is pretty common for new forms of media. Back in the early days of television,

people like Arthur Godfrey would read the ads that interspersed their show.

On radio, the hosts of radio shows still read the ads, and in podcasting, that's where it began.

I didn't want to do that because I didn't want to break the wall between me talking to you

about something I made or something I'm thinking about, and the voice of the advertiser.

And I was thrilled at that choice when I heard a friend of mine reading an ad for Hairdie,

...