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Guaranteed Human.

It's that time.

Lock and load.

The Michael Vary Show is on the air.

Yeah. is on the air it's charlie from blackberry smoke i can feel a good one coming on it's the michael berry show

one of the ladies on the program with benstein pushed back at this notion he had that

television had any influence on the viewer.

Benstein pointed to the commercials as an example that television was being used to influence

the masses.

I don't think the television has done it at all.

Well, one must not forget also that in the polls that are taken about the standings and the respectability of various occupational groups,

the groups that are demeaned by television consistently get lower and lower ratings.

Now, I don't know whether there's cause and effect or not.

But what I would like to suggest to you is that about five years ago,

a big pharmaceutical company

came out with an ad for a new deodorant called Sure, and they had a six-week, very intensive

flight of commercials.

And at the end of six weeks, that product, which had just been introduced, was the largest

selling deodorant in America.

I would like to say, I don't see how it's possible,

that you can advertise a deodorant and get people to buy it

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