This is an I-Heart podcast.

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It's that time.

Lock and load.

The Michael Vary Show is on the air. So the Michael Jackson biopic is in theaters now.

And it's already broken every record for revenues for a music with what they used to call a rock doc, a film about a musician.

And these are somewhat formulaic, and you can understand why, because the music, first of all,

you've got a built-in audience for the film.

You've got fans of the person you're making the film about.

And those fans will show up because they're fans.

Now, they will leave either saying, you did a good job, you said my guy is great,

or you did a horrible job. You didn't say my guy was great.

But you've already sold the ticket at that point.

If you make a film about a love story in the mountains

and, you know, he dies and she feels sad. It's hard to generate interest for that

film versus all the others. If you look at the list of movies that are out at any given time

and how many are about a famous person, you will see how formulaic this has become.

And because it is a business that wants a secured return, it's become kind of the

annuity industry in that films only or filmmakers or investors only invest in a sure thing. It's not going to change anybody's

world, but that story, and maybe I'll learn something about that person I didn't already

know anything about. So I went and saw it, and it was great because Michael T and his girlfriend

came in, and so it was something the four of us could do together. And he was interested. He, my kids have grown up listening to music a lot in the truck as I drive around. And so they have more than a passing interest in music. They're always listening to music.

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