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Lock and load.

The Michael Dairy show is on the air.

Yeah. is on the air. It's Charlie from Blackberry Smoke.

I can feel a good one coming on.

It's the Michael Barry show.

Oh, yes, it's the Friday drive home right before Mother's Day.

You've been in the family for a while, you know what we do today.

But if you're new to the show, because we're new to your market or you just discovered us,

that's the beauty is every day.

We add new listeners.

The day, the show before Father's Day, we pay tribute to fathers,

and the day before Mother's Day, we pay tribute to fathers, and the day before Mother's Day, we pay tribute to mothers.

And we think it is very important to do so.

I don't always state the goal of why I address this or that, although there often is one.

But I'll just put my cards on the table right now.

I believe that if we can touch some people to be more communicative, expressive with their mother, this Mother's Day, then we will have done a very good thing.

You know, you're still going to miss your mother when they're gone.

My mom died a year and a half ago, and I always kind of thought, well, if I just do really, really,

really nice things for her, if I buy her jewelry and I buy her the Lincoln Continental,

...