Play by Play: Brandon Berrio, Director of LSU Football Social Media and Branding
Hey Fightin' Podcast Network: The Official Podcast Network of LSU Sports
LSU Sports
4.9 • 537 Ratings
🗓️ 8 November 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
Brandon Berrio, Director of LSU Football Social Media and Branding, joins Chris Blair and Cody Worsham on this week's edition of Play by Play, presented by The Advocate. Berrio details how LSU Football capitalized on social media after a historic win in Tiger Stadium. Plus, some insight behind how some of the posts receiving the most engagement on Twitter, Instagram and Facebook came to be.
Transcript
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| 0:00.0 | Hey Tiger fans, welcome in to play-by-play, and what a weekend it was. How about it? Saturday |
| 0:15.7 | night, Death Valley, LSU wins over Alabama and overtime couldn't have been a more dramatic game ups and downs it was |
| 0:22.8 | man if you were there if you were watching if you were listening you you had a blast and we're |
| 0:28.2 | going to recap some of that here on this week's play-by-play joined as always with the illustrious |
| 0:32.9 | kent low Chris it's great to be here. It's fantastic. Fired up today. |
| 0:39.6 | Okay, it's Cody Orsham playing. |
| 1:12.5 | Had him there for a second. I've been working on the impression. No, that's pretty good. It's not as good as Harrison's, but I've been doing my best. I think if you had a hole there at the mouth, it would have come out. I think the paper actually impeded your impression. Probably so. There's probably like an audio visual element here where the cutout of Kent here, if you're listening and not watching on LSU Gold, you were fooled. You just missed the joke because the joke was fantastic. We got the cutout of the cutout of Kent here. I think it fooled most people listening. Okay, I hope so. We'll hear it back. We may have to do some audio editing at the end of this. Ken, of course, is knee-deep, waist-deep into basketball, which, again, starts this week. |
| 1:11.6 | Matt McMahon, the era began. editing at the end of this. Ken, of course, is knee-deep, waist-deep into basketball, which, again, |
| 1:17.3 | starts this week. Matt McMahon, the era begins coming up on Wednesday night. But I tell you, it's going to be hard, Cody, to talk about anything but football, just simply because it was a fantastic |
| 1:22.5 | Saturday night in Death Valley. Coming up, we're going to have Brandon Barrio. |
| 1:27.9 | We're going to talk about social media because it exploded over the weekend, no surprise. |
| 1:32.4 | But just what an effort. |
| 1:33.9 | Somebody asked me how different Brian Kelly is week number nine as he was following the Florida State game. |
| 1:40.0 | And I think they were surprised that I told him he's not really different. |
| 1:43.1 | He's talking about the same things. They're doing the same things. And he's always said if they do these things every day, results will take care of themselves. And here we are. Yeah, you'll see some of that messaging this week on the episode of the path that you'll see on LSU Gold. You probably saw it a little bit on social media last week. It was the same message that it's been all |
| 2:01.3 | year, and it's not just another game. Hey, this is a big game. This is why we came here. But despite the |
| 2:08.1 | fact that it is a big game, if we keep doing what we do and stick to our process and our plan, |
| 2:14.2 | everything is going to work out fine. Don't focus on the outcome, focus on the process. |
| 2:18.3 | And so that was his message all week. I think everyone around here sort of tried to emulate that, |
| 2:22.9 | whether it was the football coaches, the players. I know, and we'll talk to Brandon about this a little |
| 2:27.5 | bit, but just the social media preparation and the messaging that went into the game was very |
| 2:32.2 | different. And I think it was right. And I think you saw that bare fruit on the field where we've seen before these LSU Alabama games. |
... |
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