Planting Seeds Of Doubt

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 25 May 2017

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

A cool underground way to overcome your competitors. On today's episode Russell talks about planting seeds of doubt about his competitors in the minds of potential customers. He explains how he does it, and why it makes it not a matter of if they become Clickfunnels customers, but when. Here are some interesting things in this episode: Why it's okay to attack your competitors as long as they are number one and you are number two, but not okay once you become number one. How you can plant seeds of doubt so that eventually you will get the customer. And how all of that is similar to how people compete in sports. So listen below to learn how to plant seeds of doubt about your competitors so you can eventually win over the customer. Transcript - https://marketingsecrets.com/blog/planting-seeds-of-doubt Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answers. My name is Russell Brunson and welcome to Marketing Secrets.
0:30.6	What's up everybody? This is Russell. Welcome to Marketing Secrets. Today I got a really cool episode for you guys, I think, hopefully. And it's something that
0:38.8	there's a lot of things that we're doing that people can see and they're aware of and there's
0:42.5	things that are happening that people aren't aware of. And so I just want to like lift the curtain
0:47.4	a little bit. She has some ideas. So part of the time you're selling to try to sell your
0:51.7	products and services, right? You're selling why it's good and why it's amazing stuff like that.
0:56.9	And it's funny actually on Facebook, I saw an interesting thread the other day.
0:59.6	It's someone like, should I attack my competitors or should I not talk about them at all?
1:04.8	And it's most things that, you know, it's interesting watching the whole conversation because
1:09.7	some people are like, you know, don't address your customers and, you know, if you got the best project, don't
1:14.0	talk about them and all these different things and strategies.
1:16.8	And obviously you guys know that I talk about my competitors and we tease them and we
1:20.2	poke at them and we have fun with it.
1:21.8	In fact, earlier today, Stephen may or may not have launched a new video game where you
1:26.7	could actually compete against, well,
1:29.4	you have to defeat ConfusionSoft to be able to fight against Loki pages and the drip armies.
1:37.6	And it's like pretty awesome. So why do we do stuff like that? So it's interesting. First off,
1:42.2	it's funny. And so that helps me get through the day because there's a lot of stuff
1:44.4	we got to do, so might as well make the day fun.
1:47.4	But second off, if you look at marketing as a whole, like marketing strategy, right?
1:51.8	Because this is a big deal, but if you think about it, like, and there's been a bunch
1:56.0	of books written on this, and so if you want to study deeper, you should because it's
	...

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