A Little Known Marketing Secret I Learned From Seinfeld... (And It Has Nothing To Do With Email)

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 6 June 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Who was J. Peterman and why should you care? On this episode Russell talks about taking inspiration for writing good copy from the J. Peterman catalog (of Seinfeld fame). Here are some of the fascinating things you will hear in this episode: Learn something new about Seinfeld, like that the J. Peterman catalog was actually a real catalog that really had great copy. Hear a couple of excerpts from the catalog that are amazing and see for yourself why it's so awesome. And find out how Russell made a book about copywriting seem sexy. So listen below to learn something new about Seinfeld that you can tell all your friends the next time you watch the show, while also being inspired by the amazing copy contained in the real catalog. Transcript - https://marketingsecrets.com/blog/a-little-known-marketing-secret-i-learned-from-seinfeld-and-it-has-nothing-to-do-with-email Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets? How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable? That is the question in this podcast will give you the answers. My name is Russell
0:23.6	Brunson and welcome to marketing secrets. What's up everybody? This is Russell. I just want to jump
0:33.2	on real quick kind of spur the moment because I want to share something with all of you guys
0:37.4	that is important. And it has to do with the show Seinfeld.
0:41.1	I knew this was said Seinfeld.
0:42.4	Some of you guys be like, I read your book, Russell.
0:43.9	It's the Seinfeld email sequences and it's not.
0:46.2	Talk about something completely different that a lot of you guys, a lot of you guys are into marketing now and you're loving it because like we're talking about,
0:56.0	we're making it exciting and making it sexy,
0:57.0	but I want you understand,
0:58.0	marketing has been like the old timers.
1:02.0	Most of them are dead now, they're no longer live,
1:04.0	like the legends, this is where the coolest stuff comes from.
1:07.0	And so people ask me ready for fun. Okay, look good. I spent $4,000 buying these right here.
1:11.2	These are a whole bunch of swipe files
1:13.4	of ads from dead people.
1:15.1	Because they're so amazing, right?
1:17.3	And so anyway, where do I get weird stuff like this?
1:19.6	Someone's already asking.
1:20.4	So I get stuff like this on eBay,
1:22.4	and I just recently got a purchase that showed up today
1:25.7	that I want to show you guys.
	...

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