Planning Today for a Successful Tomorrow with Dorie Clark
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 14 December 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
Dorie Clark is the real deal. She’s intentional, professional, experienced, sincere, and she’s passionate about educating others to take action with the future in mind.
Having just released her most recent book, The Long Game, Dorie joined The Speaker Lab Podcast to look at what you need to be doing today to build a successful (and sustainable!) tomorrow.
In this episode we cover everything from diversified income streams to finding the patience and persistence to give opportunities a chance to gain traction.
She’s also giving insight into building meaningful relationships and leveraging archival research to determine what business strategies have led to success for others and could work for you too.
THE FINER DETAILS OF THIS SHOW:
- Pre-pandemic vs. post-pandemic speaking engagements
- What it looks like to provide a premium in-person experience
- Why it matters to have diversified streams of revenue
- How to build meaningful relationships
- Why being a speaker is a long-term game
- Researching what works
- Why the “science of it” matters
- And much more!
EPISODE RESOURCES
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
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- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakelab.com slash marketing and we'll see you there. |
| 0:48.9 | Hey, what's up, French? Grand Baldwin here. So good to have you here with us today for episode |
| 0:52.0 | 372 of the Speaker Lab podcast. |
| 0:55.1 | Now, today I'm going to be joined by my friend Dori Clark to be talking about what it looks like to |
| 0:59.3 | keep perspective of the long game in a society where it's really easy to be focused on the |
| 1:04.3 | short term. Now, Dory is a very successful author, speaker, educator, has been on the podcast before |
| 1:09.2 | and also recently released her latest book, The Long Game. Her business has grown and transformed through different seasons, |
| 1:15.4 | and she's going to be sharing more about what she's doing to continue to thrive in the speaking |
| 1:19.3 | industry. We're also going to be talking about the premium experience that she's been creating |
| 1:22.9 | for her in-person gigs, how she's embracing virtual opportunities, and why it's more important now than |
| 1:28.0 | ever to build a business with multiple revenue streams. We're also going to be unpacking more |
| 1:32.4 | about her new book and what it takes to ensure a sustainable long game while also still |
| 1:36.9 | providing for the day-to-day. We've got to think about long-term, but we also got to put food on |
| 1:40.7 | the table right now. Dory demonstrates the intentionality and commitment needed to create |
... |
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