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The Bottom Line

Planning for uncertainty

The Bottom Line

BBC

Society & Culture, Personal Journals, Business

4.6606 Ratings

🗓️ 28 March 2019

⏱️ 28 minutes

🧾️ Download transcript

Summary

Every business faces uncertainty. In the final programme of the series Evan Davis and guests ask what businesses should do when faced with uncertainty.

Guests: Jeremy Bentham, Head of Scenarios, Shell Nick Allan, CEO, Control Risks Dr Sandra Bell, Head of Resilience Consulting, Sungard Availability Services

Transcript

Click on a timestamp to play from that location

0:00.0

BBC Sounds, Music, Radio, Podcasts.

0:04.9

Hello, welcome to our podcast, the last of our current series. And having not devoted

0:10.6

any programmes to Brexit over the last few weeks, we had thought we might want to tackle

0:15.7

it this week of all weeks, but we quickly thought better of it. So instead, on a completely

0:20.6

unrelated theme, we want to focus we quickly thought better of it. So instead, on a completely unrelated theme,

0:21.9

we want to focus on uncertainty, dealing with it, dealing with our ignorance of the future.

0:28.1

Now, the former US Defence Secretary Robert McNamara put it well in regard to conflict. He said,

0:34.9

there's a wonderful phrase, the fog of war. What the fog of war means is,

0:39.5

war is so complex. It's beyond the ability of the human mind to comprehend all the variables.

0:46.0

Well, he talked about the fog of war. There's the fog of life, the fog of commerce too,

0:51.1

and we seem to be living through politics, which is somewhat foggy, certainly too complex for us to

0:56.6

comprehend all the variables. So, dealing with uncertainty, and I am joined fortunately by three people

1:02.9

who make a career out of thinking about it and how best to cope with it. Let's meet them now.

1:07.5

And my first guest is Jeremy Bentham, who is head of Shell Scenarios. And

1:12.5

Jeremy, you're based in The Hague. And what is your job at Shell? Well, I'm on the leadership

1:16.6

team of the corporate strategy of the company. But really, I help the company make decisions about

1:23.5

its long-term future, recognising simply the reality that there's a lot of uncertainty there.

1:28.9

Right. Now, Shell are looked at as a company that's very sophisticated in this area.

1:34.6

I mean, you'd think oil companies obviously need to be quite sophisticated in thinking about uncertainty.

1:39.0

And they came up with this scenarios scheme for thinking about the future.

1:44.5

Should just tell us what that is?

1:46.1

It's interesting you refer to us as an oil company

...

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