Thank you. Already five fifty with our guest Matt Ferret Taylor.

This episode of PK is brought to you by a couple wonderful sponsors, Blue Chiu, Lucy,

and Smartmouth. We'll hear more about them later, but we've got the great Matt Ferret that's

smoking tire back with us in his ridiculous, probably even more ridiculous setup now.

I'm when you're walking through, show it, giving us the tour. How's that all going?

It was like just beginning like I was intensely interested in your garage tour. For those that

don't know, he has like a, I'm going to make shit up. He has like a five story, 1,000 parking spot,

garage somewhere in L.A. maybe I'm putting it in L.A. And it was this like big investment for

storing anything really, but it was a lot of exotic car customers. Matt, how close did I come?

A reasonably actually. It's, I don't know about, I don't know how many stories it is because of the

racks, but it's four levels of car stackers and it's 45 feet tall. And we hold 120 cars.

It's in L.A. It's in Plyivista, part of L.A. And how's it going? We're sold out. We're totally

sold out. So there's different ways to be sold out. You can be sold out by charging $2 a month

or you can be sold out. Yeah, tell us more. Fair, 100% fair. I would say that we did start

the business at a fairly aggressive price point. I mean, it wasn't like ridiculously aggressive,

but let's just say that I didn't want to have a conversation. I didn't want to get into an argument

about price with somebody. I wanted them to, if we got to the price, I pretty much just wanted

them to say, yes, sign me up. And so, you know, we got a lot of long term customers and then we

also got a lot of shorter term customers. And then once we had the initial fill up, right,

then we determined, okay, now it's time to raise the prices to the standard retail level,

which we've now done. And then as the shorter term people leave, you know, 50% of the short term,

half of them are replaced with longer term people. And then half again, you know, and so we're

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