Pivoting On The Creative Journey With Johnny B Truant
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 28 February 2022
⏱️ 66 minutes
🧾️ Download transcript
Summary
The creative journey is often a winding path to success, but our experiences along the way can enrich our writing and help us develop a unique author voice. Johnny B Truant talks about his journey from scientist to non-fiction/self-help, to over 100 books and a TV show based on his novels. In the intro, What […]
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Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Penn with a double N. And here's the show. |
| 0:31.1 | Hello, creatives. I'm Joanna Penn. And this is episode number 607 of the podcast. And it's Sunday the 27th of February 22 as I record this. |
| 0:42.2 | On today's show, I talk to Johnny B. Truant about the creative pivots he has taken from a PhD in genetics to copywriting, blogging and course creation, to nonfiction for authors, events and the self-publishing |
| 0:55.0 | podcast, and now to a prolific fiction writer with over 100 books and a TV show in production |
| 1:01.4 | right now. I've known Johnny online since around 2008, 2009, when I bought one of his courses |
| 1:08.1 | questioned the rules. At a time when I was wondering why the hell the publishing industry was so slow, |
| 1:14.3 | I wanted to self-publish, but it went against the traditional model in so many ways. |
| 1:19.7 | And I was worried about that at the time. |
| 1:22.6 | Johnny's positive self-help allowed me to see that I could question the rules and self-publish. |
| 1:27.4 | And then several |
| 1:28.4 | years later, he followed the indie path as well. Now, if you've been around in the indie author space |
| 1:34.0 | for a good few years, you will know Johnny, Sean and Dave from the self-publishing podcast as it used |
| 1:39.4 | to be, and all three have been on this show over the years. So I'm thrilled to talk to Johnny |
| 1:44.0 | again today. |
| 1:45.1 | So that's coming up in the interview section. |
| 1:50.6 | In Publishing and Book Marketing News. So the self-publishing advice blog from the Alliance of Independent Authors has a great article on what sells books in 2022, focusing on Kobo Writing Life. |
| 2:02.9 | It includes an analysis of what different groups of readers and listeners want and tips |
| 2:07.8 | for what works from authors making money on Kobo. |
| 2:11.0 | Some of the tips include opt-in to Kobo Plus, the non-exclusive subscription program, |
... |
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