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Perpetual Traffic

Pin It to Win It: Revolutionizing E-Commerce with Pinterest with Lauren Petrullo

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 23 January 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You’ll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.

Chapters:

  • 00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo
  • 00:04:18 - Entering Pinterest's Marketing Arena
  • 00:06:40 - Revealing Pinterest's Untapped Marketing Potential
  • 00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience
  • 00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics
  • 00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest
  • 00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic
  • 00:22:16 - Masterclass in Pinterest: Strategies Unveiled
  • 00:24:16 - The Proven Pinterest Success Formula
  • 00:26:10 - Future Trends: AI in Pinterest's Visual Search
  • 00:27:03 - Smart Strategies: Repurposing Content for Pinterest
  • 00:32:30 - Trendspotting with Pinterest Predicts
  • 00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest
  • 00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing Power

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

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Transcript

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0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top

0:10.2

of funnel all the time and how challenging it is for you to get quality top of funnel clients

0:16.4

or leads or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really works.

0:56.0

We're testing this at Tier 11, and so far, the results have been very impressive.

1:01.4

Now, with AdCritter, creating custom audiences are so easy.

1:05.1

You don't need to reformat files.

1:07.0

You don't need to mess around with complex spreadsheets.

1:09.8

You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter,

...

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