I kind of like that pillows can make you feel a little bit like you're underwater.

You know when you're underwater and you feel like the water sort of supporting you and

there's no gravity I like pillows to sort of recreate that feeling.

Susie Lyons is a brand strategist, though that's not why I'm speaking with her.

I am a pillow enthusiast.

I wanted Susie's help understanding something that I've been wondering about for a long time.

I would say my pillow collection is vast. I have 11 pillows on my bed, but it's a big bed.

A few years ago in my capacity as Slates TV critic I watched hours and hours of

HG TV a cable channel that specializes in reality shows about real estate

shows what people looking for homes, flipping homes, redecorating homes, shows like

house hunters and fixer-upper, not to mention the shorter videos published on their site and

on YouTube.

All of these series are slightly different, but on every single one I was totally

distracted by the same thing. Whenever they got to the part of the show or the house

was finished, when it had been fixed or flipped or redecorated. There would be so many pillows on the beds.

Start with the pillows and shams, standard or European like I'm using here.

Now add pillows and standard shams if you want to use both.

Lastly, your sleeping pillows. And for an extra special touch, add a decorative pillow.

This really gives your bed a luxurious look.

By the end of this video, there are eight pillows at the top of the bed and an additional two at the foot.

Decorative pillows, which were the purposes of this episode, I'm defining as any pillow you don't sleep on

bring a lot of people pleasure and they can really snaz up a room. They do not

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