Tonight on Piersborg and Uncensored, they're the Royal Family of Reality Television, the Osbournes are headline making hellraises.

Tonight, the four of them, the big four, are live and uncensored.

I have absolutely no idea what's about to happen, and nor do you, but I think we all know we won't want to miss it.

Live from the news building in London, this is Piers Morgan Uncensored. Good evening from London, welcome to Piers Morgan Uncensored.

We're going to get to the Osbournes live from Hollywood shortly, but let's start with this.

The word brawn evokes many powerful images, greasy muscle-bound men, toiling in factories,

soldiers on the march, Rocky Balboa, Short Seniga, Popeye, me of course.

It's also the name of a famous male grooming company, which mostly sells very butch-raises to men men to chisel the hair from their big manly butch faces.

They used to run advertisements like this.

Braun System 1, 2, 3, Advanced Shaving Technology.

No other shaver has three positions for a really close, comfortable shave.

Maximum performance with or without cord.

Position one, shave superbly close.

Position two, remove stubble, even in problem areas.

Position three, precision trimming.

Braun, the best selling foil shavers in the world,

now with a money backback guarantee this Christmas.

It's enough to make you get excited about shaving, isn't it?

Max power, optimal performance, precision engineering, everything I see when I look in the mirror.

But there's a big problem here.

Marketing executives at Braun have decided to take the legendary 90-year-old brand,

screw it up, chew it up, spit it out, and flush it down the loo.

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