Good evening from London. Welcome to Pierce Morgan House Center. It's good to be back.

And it's good, but it's Pride Month, which of course used to be about celebrating gay rights and quite right too.

But it's now mostly about advertising campaigns by brands celebrating their own righteousness.

Big businesses love to signal their virtue in English-speaking countries where gay rights have been hard-fought and hard-earned,

but not so much in the Middle East,

where it's often illegal and punishable by death.

And with everything from burgers to banks and beers now bedecked in the rainbow flag,

companies have to work that little bit harder to prove just how virtuous they are.

Glamour magazine has chosen to make Logan Brown, it's Pride Month cover star.

I'm a pregnant trans man and I do exist, he said.

No matter what anyone says, I'm living proof.

Living proof of what?

Logan is living proof that biological women can get pregnant, as hundreds of biological women do, every single year.

That's it. That's all this proves.

This is precisely where this movement loses everyone with a shred of common sense.

It's not about trans people. It really isn't.

Most people watching this have probably never even met a trans person. Most people,

including me, who have just want equal rights and respect for anybody who suffers from gender

dysphoria, who genuinely believes they're born into the wrong body. This is about the increasingly

hysterical campaign to make us all believe the sky is green and the grass is blue and that anyone

disagrees is a hateful transphobe and a bigot.

It's a campaign that petrifies politicians

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