Piera Gelardi on the origin story
UnStyled
Refinery29's UnStyled
4.8 • 527 Ratings
🗓️ 16 January 2017
⏱️ 20 minutes
🧾️ Download transcript
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| 0:00.0 | Welcome to Unstyled. I'm your host, Christine Barberick, co-founder and global editor-in-chief of Refinery 29. |
| 0:08.6 | Each week, I invite a notable person to come in and talk with us as we explore the funny, inspiring, |
| 0:14.4 | sometimes heartbreaking tales of life, work, and love, as told through the things that we wear. |
| 0:30.6 | Today's guest requires a bit of an R29 history lesson. |
| 0:38.8 | Piera Gilardi, Refinery 29's Executive Creative Director and one of my co-founders and I met while working at City Magazine back in 2001. For those of you that don't remember City, it was a super |
| 0:44.3 | cool, pretty indie magazine, and was really a place where both Piera and I had the freedom |
| 0:49.5 | to find and explore our creative voices, and really our personal styles. |
| 0:59.1 | In fact, it's where Piera eventually became photo director and earned the magazine and Asme for Best Photography. |
| 1:01.5 | In 2004, Pia and I joined our other two co-founders, Philip and Justin, to create what would |
| 1:06.5 | eventually grow into Refinery 29, as you know it now. |
| 1:10.6 | At her core, Piera is really an art director. |
| 1:13.6 | She sees the world, not just our company, through a very unique and imaginative lens. |
| 1:18.6 | Everything from a meal to an event for thousands to basic outfit planning is conceived as its own art form when you're Piero Jalardi. |
| 1:26.6 | Moments that might be overlooked by others are made truly memorable by this lady. |
| 1:31.7 | And that's why she's a super dear friend of mine. |
| 1:34.3 | And she's also here today to tell us why and how she does it. |
| 1:39.6 | Hi, Piera. |
| 1:40.9 | Hi. |
| 1:41.7 | That's so nice. |
| 1:42.6 | So we've been in business together for a lot, a lot of years, 11 and a half years. |
| 1:51.4 | It'll be 12 years next June. |
| 1:53.0 | I feel like it would be so interesting hearing our origin story from your perspective |
... |
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