Welcome to Our Hen House. This is Jasmine Singer.

This is Mary Ann Sullivan.

And this week we are chatting with photographers and activists Shannon Johnstone and Jane Castellan, who took it upon themselves to get two billboards up

along the interstate in eastern North Carolina, one of the pig factory farm capitals of the

world, encouraging people to see pigs in a new way. This is something I'm absolutely obsessed with,

and I know you are too, Marianne.

Totally. I just want us all like stop listening to our head now, stop doing anything else,

does all work to get enough money to get a billboard up because I just think this is something

anybody can do. I mean, all right, it's not free and, you know, it does require some money,

but anybody can basically do it. We could have billboards all over the place. The reason that billboards cost money is because they work. Like, the reason people put ads on them is because they work. I love what they're doing. I love that they just took it upon themselves to do it. And they're amazing. And I want us all to do

this. We need to spend all our time just putting ads up. Oh my God. I think like the basis of

our henhouse is that there are a multiplicity of ways to change the real for animals. Okay.

This is it. It is the one. We're constantly worrying about how to reach people. Like, how do businesses

reach people? They put ads up. All right, we can't afford other kinds of ads, but we can afford billboards. You know, they're not, like I said, I mean, it depends on where they are and they're hardly free, but it's not beyond the realm of imagination. They had all sorts of unbelievable problems. They'll go through that and it was frustrating

and it might discourage you, but you know, they worked it all out. And I actually had asked

them a question during the interview, which they didn't know the answer to off the top of their

heads. And they filled me in. So I'll just tell you this and this fact that they sent me afterwards is going to make

you want to listen to the interview if you don't already. And so I asked them about the traffic

count. This is from North Carolina Department of Transportation. And weekly, the number of folks

who see the billboards. That's the way she put it. So I don't know whether that's the number of cars.

And, you know, of course, we can't be sure that everybody sees it. But a number of people who see the

billboards is weekly, 147,000. In four weeks, 58,000. There are a lot of people out there on the

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