Picking Your Niche | Ep 374

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 15 March 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps

(1:27) - Wrong idea: picking niche without knowledge about it

(5:34) - Difficult to pick niche without experience or doing something

(8:41) - Career built on foundation, skipping steps leads nowhere

(11:09) - Time and effort in growing business or niche is important

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:28.9	A lot of times new businesses are not actually really new.
0:31.6	There's slight iterations on things that are old.
0:36.3	Welcome to the game where we talk about how to get more customers,
0:38.6	how to make more per customer and how to keep them longer and the many failures and
0:41.6	lessons we have learned along the way.
0:43.0	I hope you enjoy and subscribe.
0:47.0	In this video, I'm going to walk you through the best way in my opinion to pick the
0:51.1	niche that you're going to focus on to start your business.
	...

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