people subscribe to the channel globally, predominantly so far US-based.

But we're hoping to the point of this show is to highlight, promote and encourage

business around gyms.

My backgrounds and my kind of gyms that I work out are predominantly barbell gyms, so CrossFit gyms. My backgrounds and my kind of gyms that I work out are predominantly barbell

gyms. So CrossFit gyms, powerlifting, weightlifting. I'm a weightlifting coach,

powerlifting coach and CrossFit coach. I've been for 13, 14 years now. So that's my

area of expertise. But the whole point in this show is people businesses points of

interest from me around around those gyms things that kind of inspire or directly kind of feed into the

gyms that I'm involved with that's that's kind of the point in this show and to try directly kind of feed into the gyms that I'm involved with. That's that's kind of the

point in this show and to try and kind of promote as many people as we can and get some get some eyes on.

So, Philip, from your perspective, obviously, baby gains is the is the thing that kind of initially

caught my eye.

I actually saw it on an advert.

I had a, so you'll be pleased to know that the, the adverts are working well on Instagram.

Okay, good.

Yeah, it's always, it's always good to know that kind of thing.

So I'd imagine you've had quite a big campaign in recent months and years.

Yes, yes, yes.

Yeah, so we already did a lot of campaigning, a lot of true influencers.

Actually, like, my goal before going to, like, the USA was to start, like, in the Netherlands and Belgium and, like, Germany. But then when we went online, like, people were finding it, and, like,

a lot of Americans loved it. And it got picked up, different fitness celebrities, but also like NBA players.

And from there on, it just went very good. So now like our main community is within the USA and spread

...