I'm a big believer that when you want to do something, find the people who've already done it and go and make friends of them and ask them those questions.

So that's what I did.

And there was a real split between some people said that they wrote the book very much as like a lead generation tool.

And there was like downloadable resources and you put your email in and and others

sort of went a different direction and I really, really cherish books. I'm a real sort of book nerd.

Step into the world of success with your brand amplified, the ultimate podcast designed to

unravel the intricacies of thriving businesses. I'm your host, Onika Jackson,

and I'm on a mission to uncover the stories, strategies, and secrets that have propelled

entrepreneurs and business leaders to success. Phil Trigas Evans coming to us from the evening in the UK, where it's still very sunny out because the sunset's very late.

Thank you so much for being here.

We're going to talk about human-centered marketing, which is so important in this AI world and something I'm really excited to dive into with you.

It's a pleasure to be here and I look forward to our conversation.

Yeah.

So you are CEO of Draft Social, a social media agency.

You've also had a couple of other businesses and you have an Amazon bestselling book.

I do, yeah.

Although before this podcast, I was watching one of your other podcasts and and he was a New York Times bestseller, so I immediately feel inadequate.

No, no such thing on the spot. Your bestseller, and also I think a lot of the work that you do, you know, your bestseller is called Human First Marketing.

Yeah.

The art of being seen, trust, and remembered.

And this is something I talk a lot about with my university students and in just general conversations.

Yes, we're in this world with a lot of technology, but the core is always going to be that authenticity and that trust factor.

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