You're listening to Draft Kings Network. Do you know why you're here, Phil, not on the planet, but do you know why I wanted to speak to you?

I did something wrong?

You did not do anything wrong.

You've done much of life right. But the reason I wanted to talk to you, among other reasons, interesting people about interesting things, but also creative people about how they became creative. And so I need your help right off the start. Sure. I've been doing like a, I've been a bit of a dry cleaning bag at the beginning where I welcome people in. Welcome to South Beach sessions. I'm Dan Levitar. This is Phil Rosenthal. He created, uh, everyone loves Raymond. He does the Netflix show. Somebody feed Phil. He writes children's books. But I need to help with the open. Like how to introduce, how would you introduce you? Oh, here's an old Jewish man.

Okay, but that's not going to really sell what we're doing here.

No, that's not a big demand for that.

Well, there is a demand for, there's a demand for an old Jewish man who writes and works with his family at all points.

When I show you this book, because I mentioned all the other things you do,

but this children's book, when I show you that on the top of it, Phil and Lily Rosenthal,

what does that make you feel? Joy, pride, luck, you know, to get to work with your kids.

I work with Lily on this. I work with her at the diner that we opened. I work with Lily on this.

I work with her at the diner that we opened.

I work with my son Ben, who's a little older.

He's my tour manager.

And so...

But you also, yeah, you've worked with your father.

With my parents, yeah.

The food show, your brother's works on it, right?

Yeah, I guess you'd say my...

It's all family stuff.

A big fan of nepotism.

But you brought these people in after success, correct?

...