Phil Mershon on The Art and Science of Creating Unforgettable Experiences

Beyond the To-Do List - Productivity for Work and Life

Erik Fisher

Business, Entrepreneurship, Self-improvement, Careers, Education

4.5 • 875 Ratings

🗓️ 7 August 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I was really excited to speak with my friend and former colleague Phil Mershon about his new book, Unforgettable: The Art and Science of Creating Memorable Experiences. Phil is the director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit. Phil and I worked together at Social Media Examiner and throughout his 30+ year career he has been creating memorable experiences for businesses like non-profits, schools, and churches. In this new book Phil has compiled the knowledge that he has accumulated throughout his career into an amazing guide for both event creators as well as conference or event attendees. I’m sure you're aware of the adage, “This meeting could have been an email.” Well in many ways if you're anything like me you have been to conferences or events that feel like they should have been a meeting. Phil’s book looks to correct this trend by laying out the principles and best practices for building unforgettable events with truly useful takeaways. In this conversation Phil lays out some of his tried and true techniques for creating events both in person and online that generate team building while encouraging the interplay between in-person and online interactions. Phil also points out how events can minimize distractions and create an environment conducive to both focus and engagement. In many ways Phil sees himself as a kind of “game designer” responsible for creating experiences that are both engaging while simultaneously being rewarding and fun. Listeners will gain valuable insights into maximizing the impact of in-person events, improving engagement and productivity, and developing a deep understanding of attendees' needs while also improving their own attendee IQ to get the most out of their next work event or conference. ______________________________________________________________ Connect with Phil: Website Book Linkedin Twitter Facebook Instagram Connect with Erik: Facebook LinkedIn Twitter Instagram Make sure to check out our sponsors here to help support the show! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When you're hiring for your small business, you want to find quality professionals that are right for the role.
0:05.0	That's why you have to check out LinkedIn Jobs. LinkedIn Jobs has the tools to help you find the right professionals for your team faster and for free. And trust me, I've spent a lot of time
0:15.1	looking through LinkedIn jobs and by far it has been the easiest way for me to find viable
0:21.2	candidates fast.
0:22.5	And LinkedIn isn't just a job board.
0:24.2	LinkedIn helps you hire professionals
0:25.9	you can't find anywhere else because even those who aren't
0:28.6	actively searching for a new job might be open
0:31.0	to the perfect role that you have.
0:33.0	In any given month, over 70% of LinkedIn users don't visit other leading job sites.
0:38.0	So if you're not looking on LinkedIn, you're looking in the wrong place.
0:41.0	On LinkedIn, 86% of small businesses get qualified
0:45.0	candidates within 24 hours. Hire professionals like a professional on LinkedIn.
0:50.8	LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire.
0:55.6	LinkedIn is constantly finding ways to make the process easier.
0:58.8	They even just launch a feature that helps you write job descriptions,
1:01.8	making the process even easier and quicker.
1:04.5	Post your job for free at LinkedIn.com.
1:06.6	referral that's LinkedIn.com slash referral to post your job for free. Hello and this is the I'm Fisher, and this is the show
1:34.6	where I talk to the people behind the productivity. This week is special for me
1:38.5	because I'm talking to a friend. I've known Phil Mershawn for years now.
1:44.0	Phil is the director of experience for Social Media Examiner.
	...

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