Petter Ringbom

Design Matters with Debbie Millman

Design Matters Media

Design, Arts

4.5 • 1.3K Ratings

🗓️ 20 October 2014

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of Design Matters, Debbie Millman talks to Petter Ringbom about his years at the creative agency Flat, and how he moved away from graphic design into filmmaking.

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Transcript

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0:00.0	Ted Audio Collective.
0:02.0	Audio Collective.
0:04.0	This is Design Matters with Debbie Millman from Design Observer.com.
0:14.0	On this program, Debbie Millman talks with Peter Ringbaum
0:20.0	about his years as a partner in the Creative Agency flat
0:23.4	and how he later moved away from design into filmmaking.
0:26.5	Obviously, like the visual end of filmmaking
0:28.8	is incredibly important to me, and in some ways I think that's where I start. It has to be something that grabs
0:35.7	me visually and I tend to lead with that. Here's Debbie Melman.
0:42.0	Peteringbaum went to South Africa with one camera and a vague idea of what he was going to film.
0:49.0	He quickly realized that he needed to tell the story of South African artists 20 years after the end of
0:56.0	apartheid.
0:57.0	It would become his latest documentary, Shield and Spear.
1:02.0	Documentary film is not Petterringbaum's only creative pursuit. and as the Museum of Modern Art and E-S-P.
1:14.0	He is also the creative advisor for the design and innovation firm Open Box.
1:18.8	He joins me now at the School of Visual Arts in New York City
1:21.9	to talk about his career and his recent
1:23.9	documentaries. Petter, welcome to Design Matters. Thank you for having me. So, Petter, you
1:29.1	were born in Sweden but moved to the West Coast in 1994.
1:34.0	Why?
1:35.0	Because I met a girl.
1:37.0	Really?
	...

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