4.4 • 796 Ratings
🗓️ 12 August 2024
⏱️ 17 minutes
🧾️ Download transcript
From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.
It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.
We'll uncover why this trend is proving to be so profitable.
(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)
Presented and produced by Deborah Weitzmann
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0:00.0 | We've traveled a lot with Tika, and I actually counted the other day in the last three years. |
0:03.6 | She's been on 52 flights. She's a fashionista. She's an advocate for many rights. |
0:08.6 | We've sat front row at New York Fashion Week, Paris Fashion Week. We were invited to walk |
0:12.4 | in Vancouver Fashion Week. We attended with a few brands in Milan Fashion Week. |
0:15.9 | So she's been making the rounds and she's attended red carpets and premieres. |
0:19.7 | And she's loved all around the |
0:21.5 | world. That's Thomas recounting the incredible journey of Tika, a social media sensation under his |
0:28.4 | management. But unlike typical influences, Tika happens to be his beloved pet, a 13-year-old |
0:36.3 | Italian greyhound. Her social media accounts blend high fashion |
0:41.1 | with humour, featuring posts which showcase extravagant daily outfits, holiday-themed ensembles, |
0:48.5 | and even witty voiceovers. Take, for example, her behind-the-scenes commentary at a canine cature show hosted by none other than the country music star Dolly Parton. |
1:00.0 | You've heard of the Metcama, but have you heard of Petcala? And as the internet's most fashionable dog, it was an honor to be invited. Thank you, Dolly and Doggy Parton for inviting. |
1:09.5 | With over 4 million followers across |
1:11.8 | various platforms, Tika is a prime example of a top-tier pet influencer. Cheers to a wonderful evening |
1:19.2 | celebrating one of my favorite things. Doggy fashion. Vizu? I mean, yeah. Join me, Deborah White'sman, |
1:26.5 | on today's Business Daily, as we explore the world of famous animals, |
1:31.4 | who not only entertain us online, but also help sell products and boost their owner's bank accounts. |
1:39.1 | We'll hear from brand experts, pet agent pros and animal safety advocates about this booming trend. |
1:50.4 | Now we have just survived on the third floor of our house and it's kind of cool because |
1:53.7 | it's surrounded by windows on all the sides. So not only is it a beautiful room to, you know, |
1:57.9 | keep all of Tika's clothes and present them. But it's a great spot for making content. |
2:01.5 | Lavié belle, another glorious day in the sun. |
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