Listen up or run, forever.

From the people who have access to the people who need to know the real Rob.

Bradley Boss is dropping.

He is Bradley back again with another episode of Drop in Bombs.

Today in the studio, folks, I have an intellect for you.

Peter Winnick. Welcome to the show.

Thanks for having me, Brad.

Man, it's my pleasure.

And folks, if you guys haven't heard of Peter Winnick, it's usually because he's behind the people that you have heard of.

He's the guy that provides deep expertise for people with deep expertise.

He's got a company called Thought Leadership Leverage.

I don't know if that's ink or whatnot, but Thought Leadership Leverage would do.

What he does is ultimately show business owners, subject matter experts, all kinds of people,

how to use Thought Leadership, which is intellectual property, know how knowledge,

how to use it to a drive more business, drive more revenue, make more impact, etc.

Would that be fair?

That would be more than fair.

How do you use it from one end of the spectrum to differentiate yourself or your organization to build your brand?

And then it sort of splits there from the standpoint of, are you monetizing that content directly?

I'm selling a program, or you monetizing your content indirectly, meaning I'm using the content to attract you as a client,

and then I have other services offerings, whatever, that I'm selling.

But you know, content to me is the great equalizer, right?

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