Peter Shankman: How to Turn ADHD into a Business Strength
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 2 September 2021
⏱️ 24 minutes
🧾️ Download transcript
Summary
The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best-selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer and neurotatypical economy. With three startup launches and exits under his belt, (most notably Help a Reporter Out) Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse and Remote economies.
In addition to his passion for helping people and companies find success, some of Peter's highlights also include:
• Founder of HARO - Help A Reporter Out, which became the standard for thousands of journalists looking for sources prior to being acquired three years after launch
• Futurist-in-Residence at Epic Marketing Consultants, focusing on the customer experience of tomorrow
• Faster than Normal - The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain,” which has helped thousands of people all around the world realize that having a neurodiverse brain is actually a gift, not a curse.
• The ShankMinds Breakthrough Network, an elite, online mastermind of thought leaders, business experts, and change makers
Peter is a worldwide influencer and/or spokesperson for several global brands including Sylvania, National Car Rental, Manscaped.com, Sealface, Thule, and many others.
Finally, Peter is a father, a 2x Ironman triathlete, a class B licensed skydiver, and has a pretty serious Peloton addiction. When he’s not traveling around the world speaking to companies big and small, he's based in NYC with his seven year old daughter and 20-year-old cat, both of whom consistently refuse him access to the couch.
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:07.2 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. To find out more, point your |
| 0:16.7 | browser to www. PR Incubator.com or look us up at Anica Jackson PR. |
| 0:26.4 | Welcome back to this episode of Your Brand Amplified |
| 0:29.2 | and it is an honor and pleasure |
| 0:32.4 | to introduce my next guest, Peter Shankman. |
| 0:35.0 | If you're in the marketing PR world, you've most likely used helper reporter out, |
| 0:40.0 | which Peter founded. |
| 0:42.0 | He's a future in residence at EPIC marketing consultants, |
| 0:45.0 | has the number one podcast on ADHD, |
| 0:48.0 | which I have, which focuses on the superpowers |
| 0:51.0 | and gifts of having a faster than normal brain, the Shank |
| 0:54.2 | Minds, Breakthrough Network, many, many, many more things. So Peter, welcome to the |
| 1:00.8 | show and I'd love for you to share your story in your words. |
| 1:05.3 | There are so many facets to it. I can't even pick out where to start. |
| 1:10.1 | Yeah, okay, that was well. Thank you for the intro. It's great to be here. |
| 1:13.7 | Okay, you're welcome. Now just talk about yourself. I hate that. |
| 1:16.1 | So, you know, what can I tell you? I, uh, I wasn't supposed to be doing any of this. |
| 1:21.2 | I was in graduate school. I was studying fashion and portrait |
| 1:25.5 | photography because it seemed fun. In the early 90s in Santa Barbara, California. I had 18 credits to go and I lost my financial aid. |
| 1:35.4 | The government said your parents make too much money. |
| 1:37.9 | We're taking away your financial aid for grad school. |
... |
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