Peter Kenyon is a global sports powerbroker and Williams F1 Board Advisor, famed for transforming Premier League giants and securing major partnerships with global brands.

In this episode, Peter joins Damian to discuss the leadership principles that shaped his success and how his "Holy Trinity Framework", balancing the roles of owner, CEO, and manager, was key to building sustainable winning cultures at two of football’s biggest clubs.

He dives into his philosophy on culture, explaining how he made tough calls like rejecting Ronaldinho for his lifestyle and selling David Beckham despite his commercial value. He also reveals how he prioritised structure over short-term success, even when it meant making bold moves like replacing Claudio Ranieri at Chelsea.

This episode is an insightful look at how maintaining a strong structure, ruthless execution, and cultural standards is essential for lasting achievement, both on and off the field.

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