We all know that one guy who is tough and resilient, he loves a fight, and he can make things happen even when he's behind.

I think in a way we all want to be that guy, right?

I'm convinced that a man who is scrappy is a man who can achieve anything he wants in this world, even if it first seems out of reach.

My guest today, Pete Roberts, agrees,

and he knows a thing or two about the resourcefulness and scrappiness it takes to revive an American

tradition that is manufacturing. You know him as the founder of origin and Jocko Fuel, but today

we talk about the power of purpose, how and why a man needs to define

success, regular people building irregular things, also what he looks for in people to hire and promote

to leadership in his organization and ultimately making yourself capable of carrying heavy burdens.

You're a man of action. You live life to the fullest.

Embrace your fears and boldly chart your own path.

When life knocks you down, you get back up one more time, every time.

You are not easily deterred or defeated, rugged, resilient, strong.

This is your life.

This is who you are.

This is who you will become at the end of the day.

And after all is said and done, you can call yourself a man.

Gentlemen, welcome to the order. My name is Ryan Mickler. I'm the host and the founder.

And obviously, I'm very glad that you're tuning in. I've got a great one with Pete Roberts lined up.

And if you don't know what this show is all about, we've been going for 10 years now in interviewing

incredibly successful men in their own right, whether it's warriors, entrepreneurs, business owners,

scholars, athletes, astronauts, you name it. We have those individuals on

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